ROLE
Visual Brand Refresh +  Direction, 3D Animation, Video Production, Website Design

Storylight films helps you preserve what matters most—your memories. Their target audience are those enjoying retirement and ready to pass down their memories to the next generation.

Better yet–to share your legacy.

        Overview

            A fresh twist on a classical style —Storylight Films was growing. Their San Francisco-based headquarters was connecting with their septuagenarian audience, but they were receiving feedback that their brand wasn’t matching the quality and offerings for which Storylight Films was becoming famous. They connected with me to review and refresh their brand and flow it across their customers’ experiences.

THE GAMEPLAN:

  • Competitive analysis and positioning
  • Wordmark refresh and refinement
  • Brand development (color palette, typography, photography, etc.)
  • Video bumpers and intros
  • Video production
  • Marketing set (van wrap, stationery, newsletter)
  • Responsive website with CMS
  • DVD navigation screens and animation

Storylight Films was thrilled with the results of their rebrand and received substantial positive feedback from their audience. Particularly, they heard that the brand communicated “high quality services, but with enough friendliness that I don’t feel like I’m overspending”

“I trusted that they would understand me and those of my age, which I experienced from their business card to their final handshake”.

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