The Canadian Cancer Society

Advocacy Video

The Canadian Cancer Society needed a video to drive awareness of its top advocacy successes, and have it fit tightly with their well-defined brand guidelines and budget.


 

ROLE

I wrote the script, storyboarded and creative-directed the video, and sourced and managed voice-over talent and music.

APPROACH

Heard of 2D and 3D? Well, what about 2.5D? The video features this technique to make it pop with a fresh style while deeply aligning with the brand.

 Thanks for watching.

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