The Canadian Cancer Society
Advocacy Video
The Canadian Cancer Society needed a video to drive awareness of its top advocacy successes, and have it fit tightly with their well-defined brand guidelines and budget.
ROLE
I wrote the script, storyboarded and creative-directed the video, and sourced and managed voice-over talent and music.
APPROACH
Heard of 2D and 3D? Well, what about 2.5D? The video features this technique to make it pop with a fresh style while deeply aligning with the brand.
☟ Thanks for watching.